Self-Expression

We want to empower everyone, everywhere to confidently express their true selves. To date, we’ve invested $50M+ in Black and Latinx-owned brands.

Sustainability

We’re making a positive impact on people and our planet through sustainable packaging, clean beauty, and climate action.
BEAUTY FOR ALL

Key Accomplishments

We invested $50M+ in Black and Latinx-led brands in 2021 and 2022.
We exceeded our goal of 40% representation from Creators and talent from the Black, Latinx, and LGBTQ+ communities in our Instagram content.
Women make up 57% of our leadership positions
We implemented The Out List™ and The BFA Clean Standard.
Beauty for All was selected as an Anthem Award Winner for Most Impactful Corporate Initiative.
We reduced our virgin plastic packaging to 51% in 2021, nearly reaching our goal 2 years early.
We set a goal to complete our first carbon footprint assessment and establish a science-based greenhouse gas emissions reduction target in 2022.

Our Partners

About Us
Our mission is to inspire everyone to express their unique beauty.
“We see self-expression and sustainability as inextricably linked, because we believe that everyone should have access to products that make them feel beautiful and align with their values.”
Marcelo Camberos, Co-Founder and CEO