Impact Strategy

Years ago, the standard of beauty used to be defined by a select few editorial authorities and only a handful of beauty brands. We realized that the perception of what was considered beautiful was not only narrow, but unrealistic and undoubtedly misrepresentative of the fabric of humanity.

Certain communities weren’t represented equitably in the beauty industry, so we started amplifying and investing in Black, Latinx, and LGBTQ+ communities and brands, which today make up our focus communities. We want to create a world where everyone feels beautiful, no matter what they look like. We know beauty can only be democratized when it becomes accessible, and accessibility happens through education, opportunity, and availability.

We are committed to making more progress in these areas for the sake of our community, but also for the sake of the beauty industry at large. Collaboration will be essential to making meaningful change.

BFA Impact is a company-wide movement to inspire self-expression and celebrate the unique beauty of people and the planet through the brands, products, and communities we support.

Sustainability and self-expression are central to how we think about impact at BFA.
Self-
Expression
  • Brand equity: We invest in products that celebrate the beauty of all, especially the Black, Latinx, and LGBTQ+ communities.
  • Community representation: We use our platform to amplify the stories of our focus communities.
  • Employee representation: We work to ensure that all our employees rate their engagement at a score of 70+
Sustainability
  • Sustainable packaging: We aim to minimize our environmental impact and propel change in the beauty industry's approach to packaging.
  • Clean beauty: We educate and set standards for our products to reduce potentially harmful ingredient usage.
  • Our Climate Action: We stand for action on climate change, which is why we are working to understand our impact and set a science-based reduction target.
Corporate Responsibility

We are committed to being a responsible organization, partner, and member of our communities. We continually work to improve as we execute ESG priorities at the Board, executive, and employee levels.