In February 2022, we announced that IPSY has entered Mexico in partnership with renowned second-generation Mexican American singer and actor Becky G, first through its signature Glam Bag, which delivers 5 deluxe sample beauty products personalized to each member in a unique makeup bag.
“As a Latino who has lived in Mexico for many years, I am personally thrilled to welcome the country's rich heritage, regional diversity, and beauty sensibility into the world of IPSY, and to provide its fast-growing beauty community with access to brands and products we know they'll love."
-Marcelo Camberos, Co-Founder and CEO
We amplify the voices and faces of our focus communities by featuring diverse creators, founders, fans, and ambassadors.
Known for championing self-expression, BoxyCharm has focused on creating an authentic presence on social media.
In addition to making sure everyone who finds us online sees someone who looks like them throughout the year, we use our platforms to celebrate moments like Black History Month, AAPI History Month, Pride, and Hispanic Heritage Month with giveaways, product and brand spotlights, and tutorials.
We are working to improve our hiring and career development practices to increase the employment and retention of employees from our focus communities while continuing to build upon and grow our female leadership.
In our 2021 Culture Amp employee survey, 82% of our employees gave us a favorable rating on inclusion and diversity.
In May 2021, we appointed Sharon Chuter, UOMA Beauty Founder & CEO and Founder of the #PullUpforChange initiative, as a BFA Advisor to provide guidance, inspiration, and accountability toward our impact program. Sharon’s work in racial justice and equity has begun to drive real progress in the industry, and we were thrilled to partner with her to drive BFA innovation and thought leadership in this space.
"It's a sad reality that even in light of the Black Lives Matter movement, brands continue to be significantly underfunded," said Chuter.