Corporate Responsibility

We are continuing to integrate strong environmental, social and governance practices into our business operations, and we are committed to giving back to the communities where we live and work.

Supporting Our Focus Communities in 2021

In addition to our efforts to invest in, elevate, and represent our focus communities through our business, we donated $1,000,000 worth of cash donations and products to over 30 nonprofits working to advance the Black, Latinx, and LGBTQ+ communities since 2020.

products donated
350K+
Worth over
$1M+
nonprofits
30+
Here's a snapshot of our community partnerships

Pull Up for Change is the visionary organization founded by Sharon Chuter, founder and CEO of UOMA Beauty. In February 2022, IPSY and BoxyCharm sold Make it Black bundles in their shops with 100% of the proceeds going to Pull Up for Change to support Black entrepreneurs, raising over $77,000.

Las Fotos Project is on a mission to elevate and spotlight the artistic work of talented teenage girls and gender-expansive youth from communities of color through photography and mentoring.

We partnered with Las Fotos Project by hiring youth through the organization's CEO program, which teaches students how to leverage their technical photography skills while empowering them to pursue opportunities within the digital media industry.

The Trevor Project is the leading organization providing support and services to prevent suicide among LGBTQ youth. For Pride Month, IPSY  created the "Free To Be" bundle to support The Trevor Project's mission with 50% of the selling price for every bundle sold going to the nonprofit. BoxyCharm created the "Be You Be Proud Shop" to celebrate Pride and raise 10% of every sale in the entire shop to support The Trevor Project. The total donation will be at least a guaranteed $45,000.

PERIOD empowers local activists with grassroots training and education to find an approach that is compatible with their community.

Cora provides organic and natural body care, delivered to your door.

IPSY partnered with Cora to donate 10,000 Period Self Care Packs. IPSY provided 10,000 Glam Bags filled with self care products and Cora provided the tampons and pads. These kits were distributed to young people who have limited access to period care items.

GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change.

In support of our LGBTQ+ friends and allies, we partnered with GLAAD for Pride activations in 2021.

Gyrl Wonder is an innovative professional pipeline 501c3 initiative giving rise to ambitious young women of color ages 17 - 23 that exposes and prepares mentees for the careers and opportunities of tomorrow, today.

We donated $10,000 to support Gyrl Wonder’s work with our focus communities in 2021.

Gyrl Wonder is an innovative professional pipeline 501c3 initiative giving rise to ambitious young women of color ages 17 - 23 that exposes and prepares mentees for the careers and opportunities of tomorrow, today.

We donated $10,000 to support Gyrl Wonder’s work with our focus communities in 2021.

Our Response to COVID-19

PROTECTING OUR PEOPLE
The COVID-19 pandemic is an unprecedented public health crisis, and that has required extraordinary efforts from individuals around the globe. In the earliest stages of the pandemic, we closed our offices and created a task force to check in on evolving local protocols and our teams’ well-being.

From a production standpoint, we designated a COVID compliance officer to make sure we are following the most up-to-date best practices and guidance. We initially conducted all of our product photography remotely and collaborated over Zoom with our creators. As we have transitioned back in-person photo shoots and events, we have implemented best practices for COVID testing and distancing.

We also asked our employees what they would like the future of work at BFA to look like. We learned through surveys that most of our employees would like to keep elements of office life, including the important collaboration, mentoring, and culture-building that can happen in physical workplaces. So as we make plans for 2022 and beyond, we are transitioning to a hybrid workplace that is remote-first and provides significant employee choice while maintaining interpersonal collaboration and creativity.

We are fortunate to have offices in San Mateo, Miami, Santa Monica, New York, Toronto and Buenos Aires. Going forward, we will create more opportunities for employees to move around these offices throughout their careers. Similarly, some people may choose that they want to be fully remote, and it is a modality of work that we will support going forward.

SUPPORTING ESSENTIAL WORKERS
Early in the pandemic, we acted quickly to give 50,000 self-care packages valued at $600,000 filled with beauty products to healthcare workers in the contiguous United States. Anyone working in healthcare was eligible.

We also supported the American Nurses Foundation’s Coronavirus Response Fund with a $25,000 donation in 2020.