About Us

A powerhouse in beauty innovation.
BEAUTY FOR ALL

Our Mission

We inspire everyone to express their unique beauty.

What We Do

Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression.

Marrying our data-driven thinking and obsession for beauty, we've created a proprietary technology platform with some of the world's best engineers and data scientists across Silicon Valley, Argentina, and beyond. Leveraging millions of member data points, we've built some of the largest beauty subscriptions in the world and developed beloved new DTC brands.

OUR CORE COMPETENCIES

01
Merchandise Innovation
Blending art and science, we identify and partner with the world’s most beloved beauty brands and develop high-quality products in just six to nine months using proprietary data.
02
Personalization
We deliver a highly personalized experience, leveraging +200M beauty reviews and millions of member data points enhanced by machine learning.
03
Community Engagement
We create original beauty content and work closely with content creators to engage our passionate 20M+ community.

OUR Team

Our Mark
Makers
Anne Berry
Interim CFO
BFA
Chris Filosa
SVP of Legal, General Counsel
BFA
Corey Harris
SVP of Operations
BFA
Emine Erselcuk
SVP of Merchandising
BFA
Esteban Ochoa
COO
BFA
Glenn Filson
VP, Engineering
BFA
Jenna Habayeb
Chief Brand Officer
BFA
Jennifer Goldfarb
Co-Founder & Executive Chairwoman
BFA
John Gargano
Chief Accounting Officer
BFA
Karishma Baijal
SVP, Member Cycle
BFA
Kristy Westrup
SVP, Brand Partnerships & Business Development
BFA
Marcelo Camberos
CEO & Co-Founder
BFA
Sarah Rose
Chief Product Officer
BFA
Srini Amanana
VP, Engineering
BFA
Suzanne McGovern
Chief People Officer
BFA
Tina Shim
SVP, Marketing
BFA

Careers

JOIN THE BEAUTY REVOLUTION
Join Us