About Us

A powerhouse in beauty innovation.
BEAUTY FOR ALL

Our Mission

We inspire everyone to express their unique beauty.

What We Do

Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression.

Marrying our data-driven thinking and obsession for beauty, we've created a proprietary technology platform with some of the world's best engineers and data scientists across Silicon Valley, Argentina, and beyond. Leveraging millions of member data points, we've built some of the largest beauty subscriptions in the world and developed beloved new DTC brands.

OUR CORE COMPETENCIES

01
Merchandise Innovation

Blending art and science, we identify and partner with the world’s most beloved beauty brands and develop high-quality products in just six to nine months using proprietary data.
02
Personalization
We deliver a highly personalized experience, leveraging +200M beauty reviews and millions of member data points enhanced by machine learning.
03
Community Engagement

We create original beauty content and work closely with content creators to engage our passionate 20M+ community.

OUR Team

Our Mark
Makers
Anne Berry
VP, FP&A
BFA
Brian Helman
Special Advisor
BFA
Chris Filosa
SVP of Legal, General Counsel
BFA
Corey Harris
SVP of Operations
BFA
Emine Erselcuk
SVP of Merchandising
IPSY
Esteban Ochoa
COO
BFA
Fernando Madeira
President
BFA
Janine Gettinger
VP of Brand Marketing
Madeby Collective
Jenna Habayeb
Chief Brand Officer
BFA
Jennifer Goldfarb
Co-Founder & Executive Chairwoman
BFA
Joe Martin
President & Co-Founder
BFA
Kristy Westrup
SVP of Merchandising
BoxyCharm
Lani Kuramoto
SVP, Marketing
IPSY
Marcelo Camberos
CEO & Co-Founder
BFA
Mike Randolfi
CFO
BFA
Rohit Deep
SVP of Engineering
BFA
Sabeen Mian
SVP
Refreshments
Sarah Rose
Chief Product Officer
BFA
Suzanne McGovern
Chief People Officer
BFA
Todd Carlisle
VP of People
BFA

Careers

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