Blending art and science, we identify and partner with the world’s most beloved beauty brands and develop high-quality products using proprietary data. We collaborate with hundreds of beauty brands each month so our members can discover their new favorite products. We leverage our data to identify new opportunities in the market and have developed successful new brands. We take personalization and customization to the next level and make data-driven decisions powered by millions of product reviews.
Data analytics from consumer feedback and preferences inform new product launches and market opportunities for in-house as well as third party brands. Leveraging millions of member data points, we've built some of the largest beauty subscriptions in the world and developed new D2C brands.
The beauty industry hasn’t always provided the right access or tools needed for everyone to be who they are. We’re changing that.
We strive to foster a community where our employees and community feel they belong and are celebrated for living their truth. We hire, grow, and retain people with diverse backgrounds, gender expressions, ethnicities, sexual orientations, nations of origin, and abilities.
Transparency equals trust. We believe in transparency and have committed to sharing our representation data annually.
Diversity, Equity, and Inclusion have always been at the core of our DNA, and part of the very fabric and ethos of what we do and why we do it. Authentically mission-driven, we put thoughtful action behind how we represent beauty in the world and the culture we build.
We are proud to be able to amplify and invest in under-represented focus communities, with commitments totalling more than $50 million in Black- and Latinx-owned brand support between 2021-2022.
Our members come from many beautiful backgrounds, and so do we. We hire amazing talent from a variety of backgrounds, not only because it’s the right thing to do but because it makes us stronger.