Marrying our data-driven thinking and obsession for beauty, we've created a proprietary technology platform with some of the world's best engineers and data scientists across Silicon Valley, Argentina, and beyond.
Leveraging millions of member data points, we've built some of the largest beauty subscriptions in the world and developed beloved new DTC brands.
We’re nothing without our members and we work tirelessly to captivate them. We listen, we’re compassionate, and we’re never judgmental. Any decision we make starts with our community.
We constantly seek out ideas that benefit our community while challenging the status quo.
Speed is great, velocity is better. We always have a clear goal in mind as we analyze quickly and implement even quicker.
We listen attentively, speak candidly and treat each other with integrity. We share and welcome constructive feedback. We don’t gossip or point fingers. We take an honest and transparent approach with our community, creators, teams, and partners.
We are thoughtful and honest about how we use data and are upfront about what the data show us, good or bad.
We provide an environment where every voice can be heard and is encouraged to speak up. We take our impact seriously but don’t take ourselves too seriously. We enjoy spending time with each other and value our culture.
Small ideas improve businesses, big ideas disrupt industries. We believe that when it comes to bold ideas, it’s key to not let perfection get in the way of progress.
We value calculated risk-taking, set ambitious goals, and work relentlessly to achieve and outpace them.
We are fierce competitors and never give up. Able to pivot and bounce back, we understand the importance of resilience.
We consistently overcome setbacks and rise to any occasion. We take responsibility when something goes wrong and we appreciate others when they hold themselves —and us—accountable.
We properly balance business needs with community delight and leverage that mindset to translate desired impact into tangible actions.
Every penny matters, so we are prudent about costs and watch our margins carefully. We are persistent negotiators and strive to achieve more with less, spending company money like it’s our own.
The beauty industry hasn’t always provided the right access or tools needed for everyone to be who they are. We’re changing that.
We strive to foster a community where our employees and community feel they belong and are celebrated for living their truth. We hire, grow, and retain people with diverse backgrounds, gender expressions, ethnicities, sexual orientations, nations of origin, and abilities.
We believe in transparency and have committed to sharing our representation data annually.
Currently, our U.S. team at BFA is made up of:
5% Black employees
18% Latinx employees
61% BIPOC employees
70% female identifying employees
Our U.S. leadership team at BFA is made up of:
5% Black employees
12% Latinx employees
42% BIPOC employees
60% female-identifying employees