At a time when a handful of magazines were telling people what was beautiful, we catalyzed a movement to democratize the beauty industry.
We've built an incredibly passionate and engaged community of beauty lovers along the way, including thousands of content creators from virtually all walks of life who have helped us break down barriers to actualize our vision of making beauty more inclusive and welcoming to all.
Our approach to changing the world starts with identifying those areas where we believe we can make the biggest difference. Then, we rally our entire organization behind them. In 2021, we formally launched BFA Impact, a company-wide movement to celebrate the unique beauty of people and the planet. This initiative is formally overseen by the BFA Impact Advisory Council, which includes Jennifer Goldfarb, Chairwoman of the Board, Jenna Habayeb, Chief Brand Officer, and Ana Zacapa, an external expert on Social Impact and Sustainability. I advise on its activities at quarterly updates from the Director of BFA Impact, Amber Stryker, an ESG expert with over 15 years of experience in the field.
Within BFA Impact, we’ve selected two key priorities: self-expression and sustainability. We see these two pillars as inextricably linked, because we believe that everyone should have access to products that make them feel beautiful and align with their values.
For us, self-expression includes advancing brand equity by investing in Black, Latinx, and LGBTQ+ communities; amplifying the voices and faces of these focus communities by featuring them; and working to advance diversity and inclusion within our own company. To date, we’ve invested more than $55 million in Black- and Latinx-led brands, and we are proud that in 2021 we exceeded our goals for representing those communities and the LGBTQ+ community on our socia media. We believe that everyone should see someone who looks like them in our content. And we are actively working to make sure that’s also true within the walls of our own company.
Sustainability at BFA includes advancing packaging innovation, creating clean beauty transparency, and addressing our carbon footprint. We have set a goal to eliminate 100% of the single-use packaging in our products by 2030 and actively reduce plastic pollution. We’re not sure yet how we’ll get there, but we are committed to figuring it out. In 2021, we announced The Out List, a list of potentially harmful ingredients we won't allow in any products we carry by the end of 2022, and we launched The BFA Clean Standard, our definition of clean which eliminates over 1,800 ingredients from our Clean products.
We know that real change happens together, and we look forward to continuing to update you on our progress as we work to make beauty more accessible for all.
Marcelo Camberos, Co-Founder and CEO