Freelance Email Marketing Manager

San Mateo
Santa Monica

Job Description:

IPSY is looking for a freelance Lifecycle Marketing Manager to drive email campaigns on a full-time basis for a 3-6 month period. You will be focused on developing the lifecycle experience for either our prospects, active, or former members. For your area of the member journey, you will be strategizing, collaborating, developing, and optimizing campaigns that perform against core business KPIs, hit business objectives, enhance the member experience, and elevate the brand. You will also be working cross-functionally with Growth, Marketing, Creative, Engineering, Product, Data, Customer Service, and Operations.

You should have proven success in building omni-channel personalized experiences, analyzing data to make decisions, and growing a channel quickly via iterative testing. 

This is an incredible opportunity to work at an innovative tech start-up in the beauty space, doing the most advanced marketing and content personalization in the industry. Do you love using direct communication channels as part of an integrated, multi-channel marketing effort to get results at a fast-growing company? If so, we want to hear from you!

Key Responsibilities:

  • You will develop and execute email marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV.
  • Utilize data to monitor the performance and health of programs and identify areas for improvement; generate and test hypotheses to improve monthly performance.
  • Establish rigorous A/B and multivariate testing agendas to test subject lines, content, cadence, segmentation, and timing to constantly improve results. 
  • Translate high-level initiatives into actionable go-to-market strategies and execution plans, driving cross-channel marketing plans from kick-off to launch.


  • Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field.
  • You hit the ground running and can get up to speed quickly in order to be able to deliver email marketing campaigns quickly.
  • 5-7 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, email marketing
  • You have 3+ years of working directly in an enterprise-grade ESP, preferably Iterable, with experience setting up targeting, building multi-step workflows, QA, hitting send and reporting.
  • Experience developing and executing A/B tests to decrease churn, utilizing email, push, and site initiatives.
  • You are comfortable with quantitative analytics and have experience translating data into business and consumer insights.
  • Excellent written and verbal communication skills.
  • Fervent attention to detail. You are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors.
  • Proficient with Excel
  • Familiar with analytics dashboards (e.g. Tableau, Looker).
  • Light HTML experience is nice to have.

About IPSY

IPSY, a BFA Industries brand, was founded in 2011. IPSY delivers customized Glam Bags leveraging IPSY Match, a proprietary technology that analyzes hundreds of attributes to delight each member with personalized beauty products perfect for their lifestyle. IPSY strives to make beauty more inclusive and welcoming to all. IPSY’s primary offices are in San Mateo, Santa Monica and New York.

We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.

Please click here to our CCPA notice.

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