Our Brands

Founded in 2011, IPSY is the largest beauty subscription in the world and delivers customized Glam Bags every month. Using IPSY Match, a proprietary technology that analyzes hundreds of individual attributes, IPSY delights members with personalized beauty products perfect for their lifestyle – making beauty more inclusive and welcoming to all.

BoxyCharm, was founded in 2013 and is a leader in full-sized beauty box subscriptions. BoxyCharm disrupted the industry by being first to market 5 full-size products with a mix of prestige, indie, and emerging beauty brands with an average value of $175 at an incredible price of just $25 per month. BoxyCharm provides unparalleled support to their brand partners while offering their Charmers a world-class subscription experience like no other.

Founded in 2019, Madeby Collective is a beauty incubator developing first-of-their-kind beauty brands for diverse communities. It’s home to ITEM Beauty, the Gen Z-favored clean beauty brand co-founded by Addison Rae, Complex Culture, an award-winning beauty brand for time-pressed and routine-seeking millennials, Treslúce Beauty, a Latinx culture-created brand founded by global superstar Becky G, and Refreshments, the clean personal care brand banishing boring with extra fun face and body essentials. Combining social listening with hard data, Madeby Collective fulfills gaps in the industry with clean, inclusive, vegan, and culture-driven brands that inspire authentic connection and empower individual beauty. Through its sister brands, IPSY and Boxycharm, Madeby Collective leverages over 200M product reviews and community input to create meaningful products, brands and experiences that are shaping the future of beauty.

Personal care has always been a chore. We did it because we had to, not because we wanted to.  Refreshments is changing that. Founded in 2020, Refreshments transforms daily routines with jazzed-up essentials that are equal parts extra and effective. All formulas are clean, cruelty-free, 100% vegan, and clinically, allergy, and dermatologist-tested. Available for direct purchase on refreshments.com at accessible prices everyone can afford, Refreshments is also offered as an exclusive subscription to IPSY and BoxyCharm members for extra value and convenience.