Founded in 2019, Madeby Collective is a beauty incubator developing first-of-their-kind beauty brands for diverse communities. It’s home to ITEM Beauty, the Gen Z-favored clean beauty brand co-founded by Addison Rae, Complex Culture, an award-winning beauty brand for time-pressed and routine-seeking millennials, Treslúce Beauty, a Latinx culture-created brand founded by global superstar Becky G, and Refreshments, the clean personal care brand banishing boring with extra fun face and body essentials. Combining social listening with hard data, Madeby Collective fulfills gaps in the industry with clean, inclusive, vegan, and culture-driven brands that inspire authentic connection and empower individual beauty. Through its sister brands, IPSY and Boxycharm, Madeby Collective leverages over 200M product reviews and community input to create meaningful products, brands and experiences that are shaping the future of beauty.
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