Our Brands

Founded in 2011, IPSY is the largest beauty subscription in the world and delivers customized Glam Bags every month. Using IPSY Match, a proprietary technology that analyzes hundreds of individual attributes, IPSY delights members with personalized beauty products perfect for their lifestyle – making beauty more inclusive and welcoming to all.

Founded in 2013, BoxyCharm is a leader in full-sized beauty subscriptions. BoxyCharm is the #1 searched beauty box brand on YouTube and was named one of the fastest-growing companies in the nation by Inc Mag. Known for championing self-expression, BoxyCharm has focused on creating an authentic presence on social media to delight their avid community of beauty enthusiasts.

Madeby Collective is a beauty brand incubator that partners with luminaries to develop quality, first-of-a-kind products for diverse communities. It’s home to Item Beauty, a Gen Z-focused clean beauty brand co-founded by Addison Rae, TikTok’s #2 largest star, and Complex Culture, an award-winning beauty brand for time pressed millennials. Combining social listening with hard data, Madeby Collective fulfills unmet needs and drives authentic connections. Through its sister brand IPSY, Madeby Collective leverages +200M product reviews and community input to create unexpected experiences that disrupt beauty norms and champion self expression.

Founded in 2020, Refreshments is the newest personal care subscription providing fun, clean essentials to jazz up everyday routines. Refreshments delivers the highest quality products at an incredible value, created sustainably. All formulas are clean, cruelty-free, 100% vegan and clinically, allergy, dermatologist tested.